Capture is an ironic solution to the crisis of industrial cultures. For years, the music industry continues to stage its disappearance, because the Internet users illegally download mp3 files. Capture is such a productive fictitious rock group, that nobody can consume everything. It produces new music, words, images, videos and derived products every hour. Every new file is automatically translated into other forms. If an mp3 file is downloaded once, it is erased from the server and therefore, it is the ‘consumer’ who becomes the only possible broadcaster. It submits new messages on Facebook and Twitter at every minute. A vast number of tasks are simultaneously automated that even the band members cannot listen to everything. In submerging the consumption by generative technologies, Capture reverses the consumerism ideology and the relation between desire and objects.